SYNC DIFFERENT®
Pacific Gas & Electric Company (Ad Campaign)
Powering homes. Powering cities. Powering sound. ⚡️
When Pacific Gas and Electric Company delivers energy to millions across Northern and Central California, every detail of how that story is told matters — down to the soundtrack that carries it.
For this campaign, the goal was clear: modern, forward-moving, and connected to real life. A sound that feels active, intentional, and aligned with a brand that quite literally keeps things running.
Client:
Tracks:
“According To Strings”
Artists:
Composers:
Francisco Carroll Santacruz (BMI)
Catalogs:
“According To Strings” from the Boombox catalog plugs straight into that flow — a sharp, modern blend of hip-hop drive and urban dance movement, built to feel active, connected, and alive.
At Current Music, this is what we do — we don’t just place tracks, we engineer the energy behind the moment. Connecting world-class music to brands that move culture forward.
From infrastructure to impact, from current to culture — this is what it sounds like when everything is in sync.
PG&E VIDEO CREDITS:
Agency: Venables Bell & Partners
Founder, Chairman: Paul Venables
Chief Creative Officer, Partner: Will McGinness
Managing Director, Associate Partner: Brittni Hutchins
Group Creative Director: Matt Keats
Group Creative Director: Byron Del Rosario
Associate Creative Director: Jane Goodwin-Bell
Associate Creative Director: Bryan Denman
Head of Brand Management, Group Brand Director: Justin Pitcher
Brand Supervisor: Celest Solis
Senior Integrated Producer: Tess Rockers
Head of Strategy: Jasmine Clark
Head of Agency Resourcing and Workflow: Raquel Bedard
Associate Business Affairs Director: Tina Marie Thorland
Audio Video Post Specialist: Jason Bridges