Radius (NBC Sports)

When NBCUniversal announced the launch of Radius, a new premium fitness brand that offers unlimited access to a broad variety of workout and lifestyle programming, viewable anytime, anywhere, and on any screen, they knew they needed a catchy, identifiable sonic logo.  

Sonic logos like the instantly recognizable NBC "Chimes", seem simple enough - just a few notes, but are very difficult to make being that again, there are just so many notes in a scale and the small combination of notes - typically 5 or less, need to be combined in a way that listeners connect instantly to the brand and remember instantly.

Adding to that, the sonic logo then needs to be able to be incorporated into longer pieces for use in the programs or to promote the programs in longer commercials or promos.

We were delighted to be able to make this happen for NBCUniversal and partner Under Armour for the RADIUS brand.